Open Access Paper on Museums’ Digital Identity
HDSM team is delighted to share the news that an article by Dr. Nadezhda Povroznik was published in open access as part of the journal “Internet Histories”. The text of the paper can be accessed via this website.
Dr. Nadezhda Povroznik (TU Darmstadt) explains the concept of museums’ digital identity in the research article “Museums’ digital identity: key components“.
The abstract of the article is as follows:
Museums have widely used digital technologies to expand their societal and cultural impact. In terms of their use of information technologies (IT), museums have evolved from initial experiments in the 1950s to a significant online presence today. In the process of digital transformation, museums have shaped their digital identity, aiming to expand their activities beyond museum walls with emerging new roles in the digital era. The concept of museums’ digital identity is the focus of this paper. To articulate the concept, the theory of digital identity, the methodology of web history, the concept of virtual museums, and museum branding, are brought into consideration. The author articulates the concept of museums’ digital identity and outlines a number of components at the collective and individual levels embodied in national strategies and policy documents relating to digital transformation, articulated in statements by museum associations, revealed in features of their online presence, and embedded in brand design. In the conclusion, the author raises questions about the driving force of museums in developing digital identity and the need to comprehensively analyse the multiplatform museum presence.
This article will be part of the special issue on the Museums on the Web which will include many more papers on the same topic. Nadezhda Povroznik (TU Darmstadt) and Karin de Wild (Leiden University) are quest co-editors. The announcement about the release of the special issue on the Museums on the Web is coming soon.

OpenEdition suggests that you cite this post as follows:
valentinaprishchepova (April 9, 2024). Open Access Paper on Museums’ Digital Identity. HDSM. Retrieved April 19, 2025 from https://hdsm.hypotheses.org/2837